the souldust manifesto

We Believe

In approaching life as both curious seeker and deep listener.
In the magic of trusting creativity and intuition.
In the spiritual power of towering trees and crashing waves.
In connections forged around kitchen tables and campfires.
In community, and a willingness to show up, see and be seen.
That the soul of the world lives in all of us. In you.

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a love letter to the souldusters

You’re F*cking Awesome

The time has come to say goodbye.

Souldust is best experienced in analog, so we’ve been in hibernation along with the rest of the world since 2020. That pause has turned into a full release.

To the radiant, perfectly imperfect souls who have been part of the magic— wandering the woods of the Pacific Northwest or the souks of Morocco— thank you thank you thank you. Every event was a unique collective experience, from Bohemian Rhapsody sing-alongs and coloring for hours, to sunrise meditative hikes and sunset camel rides. It wouldn’t have been the same without you.

What’s next? For me, while floating in the ethers of uncertainty, I unexpectedly found myself in a new career that feels like manifestation made real— with people I like, in a culture I respect, where I can be my most authentic, creative self, in full integrity and abundance. I wish this for everyone.

It is my hope that we may each carry a spark of Souldust in our hearts and scatter the love across all we do, along the paths we travel. Yes, thank you, more please.

With love and gratitude,

Rachel Ford, ringleader

Inspired in 2011 by the idea that “art washes away from the soul the dust of everyday life.” Pablo Picasso

 
 
Watch carefully, the magic that occurs, when you give a person just enough comfort to be themselves.
— Atticus
 
 
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